The challenge of peak season in logistics

Understanding and preparing for these key logistics periods contribute to a more efficient and resilient supply chain

Seasonality plays a critical role in supply chain planning and decision-making across all industries. Balancing resources and activities between peak demand periods and phases of reduced activity is essential to maintaining efficiency and service continuity. Successfully managing peak logistics periods requires anticipation, coordination, and strategic planning, particularly for cross-border supply chains. Here, we highlight five significant periods throughout the year to be aware of and how they could impact global supply chains. That’s why they should be carefully considered in supply chain planning.

Chinese New Year 2026: Feb 17th – Mar 3rd, Year of the Fire Horse

Chinese New Year
Chinese New Year, also known as the Spring Festival, is one of the most impactful annual events for global logistics. Celebrated across many parts of Asia, it is associated with one of the largest seasonal movements of people and goods worldwide. In the weeks leading up to the holiday, production and shipping activity typically increase as companies build inventory in anticipation of factory closures. During the holiday period itself, manufacturing output slows significantly, transport capacity is reduced, and ports may experience congestion as operations resume. These dynamics can disrupt schedules and extend transit times, with effects felt across global supply chains well beyond the region.

Brazil Carnival 2026: February 13-18

Carnival
The Carnival is a major festive season in several countries, with its widespread celebrations, parades, and street parties. While celebrated in many countries, Brazil is the one experiencing a significant slowdown during this week. In some regions – for example, in the northeast of the country – the holiday can last between six and ten days, depending on the city: during this time, many companies and businesses stop their activities and suppliers take a break. While the impact of Carnival on global supply chains is generally limited compared to larger events such as Chinese New Year, localized effects can occur. Companies with operations, partners, or suppliers in affected regions should plan accordingly to mitigate short-term disruptions.

Summer Holiday Season
The summer holiday period varies by hemisphere, typically falling in July–August in the Northern Hemisphere and December–January in the Southern Hemisphere. This season can introduce a combination of reduced labor availability, operational slowdowns, and capacity constraints across logistics networks. At the same time, demand for certain seasonal goods may increase, requiring careful inventory planning and transport coordination. Proactive management of staffing, transport capacity, and inventory levels is essential to navigate this period effectively and maintain service levels.

Black Friday and Cyber Monday 2026: 27 and 30 November

Black Friday / Cyber Monday
Originally US-based events, Black Friday and Cyber Monday have evolved into global retail phenomena, placing significant pressure on logistics and fulfillment networks worldwide. These peak demand periods are characterized by sharp increases in order volumes, tight delivery windows, and heightened expectations from end customers. To manage these peaks, supply chain preparation often begins months in advance, requiring close coordination across international suppliers, carriers, and distribution networks. Understanding regional differences in consumer behavior and logistics capabilities is critical to minimizing disruption and ensuring timely deliveries

Christmas Season / New Year
The Christmas season and year-end period represent one of the busiest times for global supply chains. Increased consumer demand, combined with holiday closures and reduced operating days, can place significant strain on transportation and distribution networks. Companies that anticipate these challenges and align inventory, transport, and workforce strategies accordingly are better positioned to navigate this high-pressure period successfully.